Mattress Buying Guides, Mattresses

October 20, 2025

Is Veterans Day a Good Time to Buy a Mattress?

Written by Shelby Deering

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Veterans Day, observed November 11, honors US service members and has become a popular mattress sale holiday. Shoppers can expect 15%–20% savings, though quality varies by brand. Saatva offers premium mattresses with year-round military discounts, free delivery, and a 365-night trial, making it a smart time to buy.

We have many holidays throughout the year that honor our military, and one of the most celebrated of them all is Veterans Day. 

Created to commend those who have served in the US Armed Forces and annually taking place on November 11, it also happens to fall around the same time as Black Friday and Cyber Monday

Although it’s often a lead-up to these sale holidays, in recent years, Veterans Day has also become popular for sales on its own.

Ahead, we’ll explore whether Veterans Day is a good time to buy a mattress and how to get the best deal.

Are there Veterans Day sales for mattresses?

Around Veterans Day, many home appliances, along with mattresses, tend to go on sale. 

Additionally, several mattress brands offer year-round discounts for active and retired members of the military, which is another way to save on mattresses on Veterans Day or any time of the year.

Is it worth shopping Veterans Day sales for a new mattress?

In general, Veterans Day can be an ideal time to buy a mattress. Here at Saatva, we typically say customers can expect to save about 15%–20% on mattresses by purchasing one online during a sale holiday.

One thing to keep in mind: As always, mattress quality can vary by brand. For instance, mattresses in boxes tend to be lower quality and won’t last you as long as a premium, made-to-order mattress. 

If you select one of the cheaper mattresses on Veterans Day, you may have to replace it sooner, which could cost you more in the long run.

How to find the best mattress for you during a Veterans Day sale

Here are some quick tips if you’re looking to buy a mattress during a Veterans Day sale:

  • Be sure to do some research before the holiday. That includes comparison shopping among several different mattresses.
  • Be on the lookout for key features that suit your needs. For example, what firmness level is best for your style of sleeping? Do you need to get a mattress that doesn’t disturb your partner?
  • Try to test your desired mattress in person if you’re able to.
  • Always read the fine print. Is there a short return window or trial period? Is there a restocking or return fee?

Find the perfect mattress for you at Saatva

saatva classic innerspring mattress

Saatva Classic Innerspring Mattress

Our flagship luxury mattress is expertly engineered with coil-on-coil construction for durability, a layer of memory foam for enhanced back support, and a cushiony Euro pillow top for extra comfort.

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saatva contour5 mattress

Contour5 Mattress

Luxurious body-hugging feel and pressure relief with 3” of ultra-premium, high-density 5-lb memory foam.

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zenhaven latex mattress

Zenhaven Latex Mattress

Natural latex responds to every curve for pressure-free support and responsive comfort. Natural latex is supple, resilient, and durable, for the ultimate in elevated sleep. (It’s naturally hypoallergenic too.)

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saatva latex hybrid mattress

Latex Hybrid Mattress

This hybrid mattress combines the pressure-free support of natural latex with the classic innerspring feel. Handcrafted with pure materials for the ultimate in cool and healthy sleep.

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saatva memory foam hybrid mattress

Memory Foam Hybrid Mattress

This memory foam hybrid mattress features the perfect balance of body-contouring and responsive feel. Enjoy the innovative cooling system, which prevents overheating.

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saatva hd mattress

Saatva HD Mattress

This luxury hybrid innerspring mattress is specifically engineered to support people weighing between 300 and 500 pounds. Plush upper layers made of foam and latex deliver comfort, while a high-durability coil base offers support.

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saatva rx mattress

Saatva Rx Mattress

Specially designed to give maximum support and pressure relief that can help alleviate discomfort associated with serious and chronic back and joint conditions like sciatica, arthritis, herniated disc, and scoliosis.

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solaire adjustable firmness mattress

Solaire Adjustable Firmness Mattress

Featuring precise 50 firmness settings on each side of the bed for personal customization. Natural latex and gel-infused memory foam layers provide luxurious comfort and support.

Shop Now

FAQs

Is Veterans Day a good time to buy a mattress?

Yes, it can be. You can typically expect to save about 15%–20% on a mattress by purchasing one online during a sale holiday.

What holiday is the best time to buy a mattress?

You can find deals on mattresses during many seasonal sale holidays. This includes Veterans Day, Black Friday, and Cyber Monday in the fall, Presidents’ Day in the winter, Memorial Day in the spring, and July 4th in the summer. 

What is the cheapest month to buy a mattress?

There’s no cheapest month to buy a mattress. However, you can expect to find discounts during major sale holidays throughout the year. 

Which is the best mattress to buy?

This really is a subjective question since the best mattress is the one that works the best for you and how you sleep. The best mattress to buy is one that supports you well and offers adequate comfort. 

What Saatva offers on Veterans Day and beyond

At Saatva, we offer a wide range of high-quality mattresses that are manufactured and assembled in America. 

All of our mattresses come with a 365-night home trial, free white glove delivery and setup, and lifetime warranty, whether you buy on Veterans Day or any other day. You can visit our sale page to learn about our current promotions.

On Veterans Day and every other day of the year, we also have a year-round military discount. The discount extends to veterans, along with active members of the military and armed forces, first responders (EMTs, paramedics, firefighters, law enforcement officers, and 911 dispatchers), teachers (K-12 educators and university professors), national guard members, healthcare professionals, government employees, and senior citizens.

The discount adds up to $225 off your order of $1,000 or more (but it can’t be combined with any other discounts or promos).

It’s always good to score a discount on a mattress, but be sure you land on the right one for you and your sleep needs. Take our mattress quiz so you can find your perfect match.

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Shelby Deering

Shelby Deering is a Madison, Wisconsin-based freelance lifestyle writer contributing home design and health articles to national publications. When she’s not writing, you’ll find her hiking, running, or walking with her husband and corgi, Dolly.

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