Pasadena sits just 10 miles northeast of downtown Los Angeles but feels light years away from the flashing lights of Hollywood and the crowds at Venice Beach. Known for the beloved Rose Bowl and Route 66, it also has a walkable Old Town, a top-notch restaurant scene and historic neighborhood architecture.
Despite the recent devastation from the Eaton Fire, Pasadena is rebuilding, and we’re joining them with our latest Saatva Viewing Room. Located on the palm-lined streets of Old Pasadena (hint: East Colorado Boulevard), this historic neighborhood honors its charming 19th century architecture.
Walk its sidewalks, stopping into boutique shops, open-air plazas, and some of the city’s best places to eat and drink. And don’t forget to stop and smell the flowers in California’s “The City of Roses.”
Where to shop
Saatva Viewing Room
Our Viewing Room may be on the oldest commercial street in Pasadena, but it has all the latest and greatest tech. Enjoy a pressure-free, self-guided shopping experience while you select your perfect mattress, manufactured and assembled in the United States. You won’t have to wait long for the best sleep of your life; our mattresses are delivered straight to your bedroom—free of charge.
Saatva Pasadena – Old Town: 85 E Colorado Blvd
Gold Bug
Described as “spooky,” “unique,” and “crazy cool,” Gold Bug is one of Pasadena’s most interesting places to shop. This quirky curio store sells eclectic items, including jewelry, artwork, and furniture from over 100 local artists. Take home a pair of animal-themed earrings, a Romanesque desk statue, or a creepy candle.
Gold Bug: 38 E Holly St
The Unicorn Store
Little ones will love this whimsical store where everything honors the magical and mythical horned horse. Inside One Colorado, the city’s top shopping center, this kids’ store is all about inspiring imagination. Shop for a mermaid bathing suit, baby clothes, and every unicorn, toy, book, and accessory known to man and creature kind.
The Unicorn Store: 12 Douglas Aly
Maude Woods
Owner Carrie Davich has been selling a mish-mash of vintage furniture and stylish new pieces in her Pasadena dream store since 2009. Shoppers can pick up the perfect side tables to accompany their new Saatva mattress, antique kitchen wares, or striking artwork to decorate their bedroom.
Maude Woods: 55 E Holly St
Homage
This cozy gift shop sells heaps of home goods, from high-end soaps to handcrafted jewelry. With so many options, it’s easy to lose track of time perusing their fragrant body oils, quirky cards, stylish purses, and ceramics sourced from artisans around the world.
Homage: 100 N Fair Oaks Ave
Where to eat
Agnes Restaurant & Cheesery
A restaurant with cheese in the name? We’re sold. This popular brunch and dinner spot specializes in California comfort food with a bonus cheese and charcuterie store by the front door. Order a cheese plate with wine, a brie and fig baguette, or fried chicken drizzled in hot honey.
Agnes Restaurant & Cheesery: 40 W Green St
Russell’s
Open since 1930, this iconic diner serves up classic Americana with a side of nostalgia. Although it serves food all day, we recommend lining up early for breakfast when the staff slings classic dishes like Croque Monsieur, pancake stacks, and gooey cinnamon rolls.
Russell’s: 30 N Fair Oaks Ave
Osawa
Osawa is the spot for fresh sushi and shabu shabu. This family-owned restaurant is typically packed with orders for bento boxes, seasonal sushi dishes, shrimp tempura udon, and crave-worthy chicken karaage. There’s also a large menu of sake to pair with your sushi of choice.
Osawa: 77 N Raymond Ave
Copa Vida
Need a pick-me-up? Step into this trendy California coffee chain with a killer brunch menu. Stand in line for one of the signature cold brews, a cortado, or one of the teas. Or sit down for a breakfast sandwich served on housemade oat milk buns, a chipotle salad bowl, or an avo toast. Psst, it’s also laptop-friendly.
Copa Vida: 70 S Raymond Ave
Indiana Colony
This restored community marketplace houses several independent vendors for those with a sweet tooth. The Pie Hole bakes creative pie flavors, including Fruit Loops and Earl Grey Tea. At Wanderlust Creamery, the ice creams are inspired by owner Adrienne Nicole Borlongan’s travels. Sugar fiends can find scoops like Ube Malted Crunch, Japanese Neapolitan, Sticky Rice, and Mango.
Indiana Colony: 59 E Colorado Blvd
Where else to spend time
The Neon Retro Arcade
Channel your inner kid and go all out at this ’80s-style arcade. You can play more than 40 old-school games, ranging from Donkey Kong to Pinball. The best part? It only costs $15 to play unlimited games for one hour or $25 to spend the whole day with a joystick in hand.
The Neon Retro Arcade: 28 South Raymond Ave
The Gamble House
One of Pasadena’s best attributes is its charming and historic architecture, and the Gamble House is arguably its crown jewel. Built in 1908, this perfectly preserved example of the Craftsman movement, created by the renowned Greene and Greene architectural firm, is open to the public for tours.
The Gamble House: 4 Westmoreland Pl
FAQs
What’s considered Old Pasadena?
The original center of Pasadena, this National Register Historic District comprises 22 blocks in Pasadena, including East and West Holly Street, Colorado Boulevard, Green Street, Dayton Street, and Valley Street. Word to the wise, they’re best explored on foot.
What is the famous street in Pasadena?
Colorado Boulevard is home to our latest Saatva Viewing Room, a section of Route 66 and the parade route for the beloved Rose Parade.
Check out our additional travel guides for advice on how to spend the day near our other Viewing Rooms:
- Washington, DC’s Logan Circle
- San Francisco’s Union Square
- West Hollywood, Los Angeles
- New York City’s Upper East Side
- New York City’s Flatiron
- Boston’s Back Bay
- Chicago’s Lincoln Park
- Dallas’s Uptown
- Charlotte’s South Park
- Portland’s Pearl District
- Philadelphia’s Rittenhouse Square
- Seattle’s Ravenna
- San Diego’s La Jolla
- Florida’s Winter Park
- Baltimore’s Harbor East
- Houston’s Uptown
- Connecticut’s Westport
- New Jersey’s Paramus
- Tampa’s Downtown
- Arizona’s Scottsdale
- Miami’s Coral Gables
- Texas’ North Austin