Saatva Neighborhood Spotlight: Old Town, Pasadena

Just northeast of Los Angeles, Pasadena offers walkable charm with historic architecture, top restaurants, and unique shops like Gold Bug and Maude Woods. Highlights include the Gamble House, Neon Retro Arcade, and indie eateries like Agnes and Russell’s. Saatva’s new Viewing Room now anchors scenic Old Town on Colorado Boulevard. 

Pasadena sits just 10 miles northeast of downtown Los Angeles but feels light years away from the flashing lights of Hollywood and the crowds at Venice Beach. Known for the beloved Rose Bowl and Route 66, it also has a walkable Old Town, a top-notch restaurant scene and historic neighborhood architecture.

Despite the recent devastation from the Eaton Fire, Pasadena is rebuilding, and we’re joining them with our latest Saatva Viewing Room. Located on the palm-lined streets of Old Pasadena (hint: East Colorado Boulevard), this historic neighborhood honors its charming 19th century architecture.

Walk its sidewalks, stopping into boutique shops, open-air plazas, and some of the city’s best places to eat and drink. And don’t forget to stop and smell the flowers in California’s “The City of Roses.”

Where to shop

Saatva Viewing Room

Our Viewing Room may be on the oldest commercial street in Pasadena, but it has all the latest and greatest tech. Enjoy a pressure-free, self-guided shopping experience while you select your perfect mattress, manufactured and assembled in the United States. You won’t have to wait long for the best sleep of your life; our mattresses are delivered straight to your bedroom—free of charge.

Saatva Pasadena – Old Town: 85 E Colorado Blvd

Gold Bug

Described as “spooky,” “unique,” and “crazy cool,” Gold Bug is one of Pasadena’s most interesting places to shop. This quirky curio store sells eclectic items, including jewelry, artwork, and furniture from over 100 local artists. Take home a pair of animal-themed earrings, a Romanesque desk statue, or a creepy candle.

Photo via Gold Bug

Gold Bug: 38 E Holly St

The Unicorn Store

Little ones will love this whimsical store where everything honors the magical and mythical horned horse. Inside One Colorado, the city’s top shopping center, this kids’ store is all about inspiring imagination. Shop for a mermaid bathing suit, baby clothes, and every unicorn, toy, book, and accessory known to man and creature kind.

Photo via The Unicorn Store

The Unicorn Store: 12 Douglas Aly

Maude Woods

Owner Carrie Davich has been selling a mish-mash of vintage furniture and stylish new pieces in her Pasadena dream store since 2009. Shoppers can pick up the perfect side tables to accompany their new Saatva mattress, antique kitchen wares, or striking artwork to decorate their bedroom.

Photo via Maude Woods

Maude Woods: 55 E Holly St

Homage

This cozy gift shop sells heaps of home goods, from high-end soaps to handcrafted jewelry. With so many options, it’s easy to lose track of time perusing their fragrant body oils, quirky cards, stylish purses, and ceramics sourced from artisans around the world.

Photo via Homage

Homage: 100 N Fair Oaks Ave

Where to eat

Agnes Restaurant & Cheesery

A restaurant with cheese in the name? We’re sold. This popular brunch and dinner spot specializes in California comfort food with a bonus cheese and charcuterie store by the front door. Order a cheese plate with wine, a brie and fig baguette, or fried chicken drizzled in hot honey.

Photo via Agnes Restaurant & Cheesery

Agnes Restaurant & Cheesery: 40 W Green St

Russell’s

Open since 1930, this iconic diner serves up classic Americana with a side of nostalgia. Although it serves food all day, we recommend lining up early for breakfast when the staff slings classic dishes like Croque Monsieur, pancake stacks, and gooey cinnamon rolls.

Photo via Russell’s

Russell’s: 30 N Fair Oaks Ave

Osawa

Osawa is the spot for fresh sushi and shabu shabu. This family-owned restaurant is typically packed with orders for bento boxes, seasonal sushi dishes, shrimp tempura udon, and crave-worthy chicken karaage. There’s also a large menu of sake to pair with your sushi of choice.

Photo via Osawa

Osawa: 77 N Raymond Ave

Copa Vida

Need a pick-me-up? Step into this trendy California coffee chain with a killer brunch menu. Stand in line for one of the signature cold brews, a cortado, or one of the teas. Or sit down for a breakfast sandwich served on housemade oat milk buns, a chipotle salad bowl, or an avo toast. Psst, it’s also laptop-friendly.

Photo via Copa Vida

Copa Vida: 70 S Raymond Ave

Indiana Colony

This restored community marketplace houses several independent vendors for those with a sweet tooth. The Pie Hole bakes creative pie flavors, including Fruit Loops and Earl Grey Tea. At Wanderlust Creamery, the ice creams are inspired by owner Adrienne Nicole Borlongan’s travels. Sugar fiends can find scoops like Ube Malted Crunch, Japanese Neapolitan, Sticky Rice, and Mango.

Photo via Indiana Colony

Indiana Colony: 59 E Colorado Blvd

Where else to spend time

The Neon Retro Arcade

Channel your inner kid and go all out at this ’80s-style arcade. You can play more than 40 old-school games, ranging from Donkey Kong to Pinball. The best part? It only costs $15 to play unlimited games for one hour or $25 to spend the whole day with a joystick in hand.

Photo via The Neon Retro Arcade

The Neon Retro Arcade: 28 South Raymond Ave

The Gamble House

One of Pasadena’s best attributes is its charming and historic architecture, and the Gamble House is arguably its crown jewel. Built in 1908, this perfectly preserved example of the Craftsman movement, created by the renowned Greene and Greene architectural firm, is open to the public for tours.

Photo via The Gamble House

The Gamble House: 4 Westmoreland Pl

Shop luxury mattresses at our Pasadena Viewing Room

Saatva Classic Innerspring Mattress

Our flagship luxury mattress is expertly engineered with coil-on-coil construction for durability, a layer of memory foam for enhanced back support, and a cushiony Euro pillow top for extra comfort.

Shop luxury mattresses at our Pasadena Viewing Room

Contour5 Mattress

Luxurious body-hugging feel and pressure relief with 3” of ultra-premium, high-density 5-lb memory foam.

Shop luxury mattresses at our Pasadena Viewing Room

Zenhaven Latex Mattress

Natural latex responds to every curve for pressure-free support and responsive comfort. Natural latex is supple, resilient, and durable, for the ultimate in elevated sleep. (It’s naturally hypoallergenic too.)

Shop luxury mattresses at our Pasadena Viewing Room

Latex Hybrid Mattress

This hybrid mattress combines the pressure-free support of natural latex with the classic innerspring feel. Handcrafted with pure materials for the ultimate in cool and healthy sleep.

Shop luxury mattresses at our Pasadena Viewing Room

Memory Foam Hybrid Mattress

This memory foam hybrid mattress features the perfect balance of body-contouring and responsive feel. Enjoy the innovative cooling system, which prevents overheating.

Shop luxury mattresses at our Pasadena Viewing Room

Solaire Adjustable Firmness Mattress

Featuring precise 50 firmness settings on each side of the bed for personal customization. Natural latex and gel-infused memory foam layers provide luxurious comfort and support.

Shop luxury mattresses at our Pasadena Viewing Room

Saatva HD Mattress

This luxury hybrid innerspring mattress is specifically engineered to support people weighing between 300 and 500 pounds. Plush upper layers made of foam and latex deliver comfort, while a high-durability coil base offers support.

Shop luxury mattresses at our Pasadena Viewing Room

Saatva Rx Mattress

Specially designed to give maximum support and pressure relief that can help alleviate discomfort associated with serious and chronic back and joint conditions like sciatica, arthritis, herniated disc, and scoliosis.

FAQs

What’s considered Old Pasadena?

The original center of Pasadena, this National Register Historic District comprises 22 blocks in Pasadena, including East and West Holly Street, Colorado Boulevard, Green Street, Dayton Street, and Valley Street. Word to the wise, they’re best explored on foot.

What is the famous street in Pasadena?

Colorado Boulevard is home to our latest Saatva Viewing Room, a section of Route 66 and the parade route for the beloved Rose Parade.

Check out our additional travel guides for advice on how to spend the day near our other Viewing Rooms:

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